That is, for every 3 people that see my affiliate links, 1 of them clicks one. And that's amazing. It's so simple,
it would be too easy to overlook this method, but when you compare the 0.5% clickthrough rate that others
are getting by using banners, and my 33% result, who do you think is making more money from affiliate programs?!
Tell me - have you ever seen one of those story books where you choose what happens? The story starts,
then you get two options of what happens next. And based on what you decide you turn to a different part of
the book. Then you read that and you get two more options and so on. One book, but dozens of choices and
different options taking you off in all sorts of different directions - and also leading to a different end.

That's exactly what your affiliate website should be. Let's say, for the sake of argument, that you have an affiliate
site on the highly profitable subject of computers. Imagine the number of different people who could visit your site.
Students, parents, business owners, companies, doctors and more. They might be looking for a cheap computer.
A powerful computer. A fast computer. A computer with a flat screen. With a dvd drive. Or a printer. Wanting to
use it for games. Work. Emailing. The Internet. Desktop publishing. Now what if you put one identical text link on
every page of your site? Something like: "For the best deals I've found in computers, click here" What would
happen is two things: Firstly, fewer people than can be achieved would click the link because it doesn't specifically
target their needs very well. After all, for someone searching for a computer to play games on, a better link would be:
"For the best games computer I've found, click here" Secondly, of those people that *do* click through, very few
will actually find what they want because you're not specifically sending them to the exact product that matches their
needs.

Now, text links just like the example above, inserted at both the top and bottom of every page, will garner much higher
clickthrough rates than any banner ad, but if we ultra-target, we can boost our results much, much more. Provide lots
of options to your visitors, in the form of links to other pages. Pages that pander to all sorts of different scenarios:
- Are you looking for the cheapest computer?
- Are you searching for the latest model of computer?
- Do you want to do desktop publishing with your computer?
- Are you new to computers and looking for an easy option?
And so on. If necessary, break it down even further. Get your visitors to choose their country. Then what style they're
looking for. Or the price they're willing to pay. So long as your visitors feel they're getting close to a solution to their
problem, you should be able to take them through 3 or 4 pages without annoying them. Then, on each of these "subpages"
that you've created, find a suitable solution for your patient visitor. Provide the link they've come looking for. No, don't just
"provide" it, "prove" it. Discuss it. Argue it. Compare it with others. Describe your experience of shopping there.

Ask others for their opinions. Make it not only a highly targetted option, but also one you turn into such a perfect-sounding
solution, they just *have* to click it. They'll be so targeted that your clickthrough rates will skyrocket. And as you've carefully
matched the affiliate program with your lead, your sales will also increase considerably. You win both ways. One further way
you'll benefit is that these sub-pages are exactly the sort of highly targetted pages that the search engines love - bringing in even
more traffic (and sales). And the fact you're creating keyword rich links pointing to these sub-pages will help them (and your
main homepage) rank even higher. Did you notice how many times I naturally managed to include the word "computer" in the
links above? Search engines - and Google in particular - *love* this. Lastly, if you want to see two examples of sites that ultra-
target, check out the following two links:
> http://www.MerchantAccountForum.com
> http://buildit.sitesell.com/buynow.html

About the Author

============================================================
Richard Adams is the author of Ebook Sales Assistant. How to create an ebook sales site
- on a tight budget, with no technical knowledge and in a matter of days. What's more, the
book has a *killer* affiliate program. http://www.ebooksalesassistant.com ============================================================