Webmasters and web content writers need to choose keywords and keyword phrases that are frequently searched for and which are in high demand. It’s best to look for those already being used by many other websites and competitors. This proves that these are effective search terms and the PPC price for these search keywords or keyword phrases ramps up fast in a competitive market. Pay Per Click can be an effective way to get targeted traffic to your web site if you know what you are doing.
In the real world though, most first time PPC users have a rude awakening as their campaigns drain much more money than they produce. Getting all of the web copy involved in one of these campaigns exactly like the search engines and potential customers like to see them
is a skill that most newer webmasters have not yet mastered. That’s why article writing has become so popular. A good article that incorporates specific keywords or keyword phrases can bring in lots of free traffic when properly written.
The best way to get targeted traffic to your site is to write an article involving the top keyword or keyword phrase that is returned in your search. Even better traffic results are had when a separate article is written for each of the top ten keywords or keyword phrases. This method is used by nearly all of the “authority” websites that the search engines rank high. Savvy webmasters and SEO companies use this keyword optimization method to legally steal traffic from their less knowledgeable competitors.
There are several paid keyword research tools available for checking popular keywords and keyword phrases in your own niche such as Wordtracker and WordButler. Google has a free keyword tool that is easy to use and returns good results.
Google’s Keyword Tool that is located at
Google Keyword Tool is a versatile resource. The Keyword Tool generates potential keywords and keyword phrases for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Keyword phrases are sometimes refered to as long tail keywords.
This tool works especially well with short keyword phrases.
Features of this tool include,
• Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
• Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
• Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
• More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.
This online search tool is extremely useful for researching the keywords and keyword phrases that people use to search the web and then optimizing your own web pages so that more people find your web site.
Keyword Density
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But you should know, keywords or keyword phrases shouldn’t be over used, but should be just sufficient enough to appear at important places in your article.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 8%, to get recognized by the search engines and you should never exceed it. A good rule of thumb would be to try for a 5% or 6% keyword density in your articles. This middle of the road approach should keep you from getting penalized by the search engines for keyword spamming.
Remember, that this rule applies to the keywords used on every page on your site. It also applies to not just one keyword but also to a set of keyword phrases that relates to a different product or service. The keyword density should always be between 3% and 8%.
Simple steps to check the keyword density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Hopefully, this article will help you to boost traffic to your own website using the power of article writing with the proper keywords and keyword phrases for your own niche market.
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Written by YourProfitBiz Staff
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